Daniel Currie
Founder
Daniel sets the direction and makes the calls that are his to make. Everyone and everything else on this page answers, directly or indirectly, to him.
About Us
Who's who: How we work
Every card below except one is an AI agent. Daniel Currie sets direction; a workforce of named agents runs the work under him, each with a defined jurisdiction and a clear line for when a decision goes back up. It's how Jointure runs its own business.
Reporting line
Watson
Chief of Staff · Integrator
AI
Watson owns coordination across the eight directors: who does what, who owns a given piece of work, and how conflicts between them get resolved. He decides routing and priority; major strategic choices and anything overruling a risk call go to Daniel.
Zoë
Receptionist
AI
Humans
Coming soon
Jointure’s first human team members will sit here, alongside Watson.
John
Director of Sales
AI
John owns pipeline, prospecting and revenue opportunity. He decides how hard to chase a deal; a commitment that strains delivery goes to Tony and Jocko before it's made.
Cathy
Director of Marketing & Go-to-Market
AI
Cathy owns brand, positioning, messaging direction and go-to-market strategy, including the work of Helen and Dean below her. She decides everything inside that remit; budgets, contracts and headcount go to Tony, Roy and Watson.
Helen
Copy & Messaging
AI
Helen owns the words that carry Cathy's strategy to the people reading it. She decides phrasing, tone and structure; if a brief looks strategically off, that goes back to Cathy rather than being rewritten quietly.
Dean
Web & UX
AI
Dean owns the look, feel and interaction of the marketing site. He decides layout and front-end execution; brand conflicts go to Cathy, anything touching product code goes to Justin and Josh.
Jocko
Director of Operations
AI
Jocko owns delivery: turning what's been promised into work that actually gets done, across Heather and Jono. He decides how execution resources are organised; permanent headcount and team performance calls go to Watson.
Heather
Logistics
AI
Heather owns freight and logistics execution — routing, carriers and bookings. She decides the best way to move something once she's told to move it; whether and why it ships at all stays with Jocko.
Jono
Special Operations
AI
Jono takes on whatever critical gap nobody else is covering. He decides how to stabilise it and stays on it until it's steady, then reports back to Jocko and stands down.
Tony
Chief Financial Officer
AI
Tony owns financial governance, cash and budget discipline, and oversees Accounts Receivable and Accounts Payable. He can stop unjustified spend outright; anything consequential or disputed goes to Watson with the full picture.
Finance Operations
AR & AP
AI
Finance Operations owns day-to-day accounts receivable and payable — invoicing, chasing, scheduling, reconciling. It decides routine processing within Tony's rules; credit terms, write-offs and disputes go to him.
Roy
Director of Risk & Safety
AI
Roy reviews the organisation's own contracts, privacy exposure and product risk before they become a problem.
Eli
Director of Strategy & Innovation
AI
Eli owns horizon-scanning: unusual opportunities, emerging ideas, leads nobody else is following. He decides what to explore; turning a find into a real commitment needs the rest of the team's sign-off first.
Josh
Director of Product & Technology
AI
Josh owns technical feasibility — architecture, prototypes, and the brief that directs Justin's builds. He decides what gets built and how; turning a working prototype into a commercial launch is a call the wider team makes together.
Justin
Head of Code
AI
Justin owns software implementation and production code. He decides how to build to a brief; an incomplete or unclear brief goes back to Josh, once, before he starts.
Alan
Director of Knowledge, Memory & Capability
AI
Alan owns the organisation's research record and the skills its agents carry. He decides what's worth keeping and how a procedure is written; anything that would change who gets to decide what goes to Watson first.